Jack in the Box
UI/UX and Art Direction
Overview:
Jack in the Box is a playful fast-food brand known for its bold flavors and diverse menu. Since 1951, it’s delivered everything from burgers and tacos to breakfast and late-night bites—all with a fun, quirky vibe led by its iconic mascot, Jack Box.
Problem and Solution:
Customers struggle with wrong orders, long waits, and poor service while using the current drive-thru experience. Our solution—clienteling, app-based ordering, and voice AI—streamlines the experience, ensuring accuracy and efficiency without losing the personal touch.
Eleven Labs:
Eleven Labs is a program that uses pre-existing audio to generate a dynamic voice for scripting and dialogue. The app features a “Talk to Jack” option, where users can interact with Jack Box through voice AI. Jack responds with personalized recommendations and conversations, adapting to past interactions and the natural flow of the chat.
Online Reviews
I ordered 2 monster tacos, and I received a breakfast sandwich. They need to be more aware.”
They seem to be constantly understaffed . It took 20 minutes to get my food.”
Everyone has been stuck here in line for over 15 minutes. This is horrible service.”
Survey Data
Video
Ad Campaign
