Phume

Art Direction and Branding

Brand Overview:

Phume is a fresh approach to personal fragrance, offering scents that are enhanced by your pH, designed to be layered to be unique to you. For your bold days or calm nights, Phume empowers you to express yourself through your unique personal fragrance.

Onlyness:

Phume is the only unisex perfume that uses your natural pH and layered scents to create a custom fragrance unique to you. 

Team:

Sydney Caldwell: Packaging, Campaign, and Branding

Sofia Rodriguez: Packaging, Campaign, Branding, and Photography

Tina Zurga: Web, Concept, and Branding

Kaylie Smith: Research and Concept