The McNay

Art Direction and Copy Writing

Brand Overview:

Set in a historic space that radiates warmth and welcome, the museum brings together diverse perspectives and imaginative works that spark curiosity and connection. Whether you’re drawn to thought-provoking contemporary pieces or inspired by the city’s deep artistic roots, the McNay offers a vibrant and ever-evolving experience that feels uniquely personal and unmistakably San Antonio.

Onlyness:

The McNay is the only museum where the soul of San Antonio meets the spirit of contemporary art.

Team:

Sydney Caldwell: Ad Campaign, Copy Writing, and Socials

Cristy Villegas: Web and Deliverables

Kaitlyn Nasis: Deliverables

Hannah Hagedorn: Branding, Social Campaign and Signage

Regina Calderon: Signage and Deliverables

Katherine Hernandez: Web and Deliverables